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Salesforce Certified Marketing Cloud Consultant exam is intended for professionals who have experience in marketing and have already been working with the Salesforce platform. Marketing-Cloud-Consultant exam is designed to test a candidate’s knowledge of the marketing automation tools, analytics, and data management features of the Salesforce Marketing Cloud platform. A successful candidate will have a deep understanding of how to use the platform to create targeted marketing campaigns and track their effectiveness.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q105-Q110):

NEW QUESTION # 105
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?

A. Responses are not sent within 24 hours of the outbound message.
B. Response are not sent with the Conversation Window.
C. Next keyword was not specified on the outbound message.
D. Response contained ''stop'' in the message content.

Answer: B,C

Explanation:
Two potential reasons for SMS responses getting the default keyword response rather than the appropriate next keyword response are:
* Responses are not sent within the Conversation Window. The Conversation Window is a setting that defines how long MobileConnect waits for a response from a subscriber after sending an outbound message. If a subscriber responds after the Conversation Window expires, MobileConnect treats their response as a new inbound message rather than part of an ongoing conversation.
* Next keyword was not specified on the outbound message. The Next Keyword is a setting that defines what keyword MobileConnect expects from a subscriber after sending an outbound message. If a subscriber responds with a different keyword than what MobileConnect expects, MobileConnect treats their response as a new inbound message rather than part of an ongoing conversation.
Responses containing "stop" in the message content will not get the default keyword response, but rather an opt-out confirmation message. Responses sent with AMPscript in body will not affect how MobileConnect handles responses, as AMPscript is only evaluated at send time. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_conversation_window.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_moc_next_keyword.htm&type=5

NEW QUESTION # 106
A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

A. Why do they require 10 years' historical data in Marketing Cloud?
B. Does their License include time Large Extensions feature?
C. How many API calls are expected to be made at the ask hourly rate?
D. What time of day are the API calls made?

Answer: A,C

Explanation:
Explanation
How many API calls are expected to be made at peak hourly rate? This question will help determine if they have enough API limits and bandwidth for importing large volumes of data via REST API into Marketing Cloud. The REST API has limits on how many requests can be made per hour per account based on license type and edition.
Why do they require 10 years' historical data in Marketing Cloud? This question will help determine if they have a valid business case and use case for importing large volumes of historical data into Marketing Cloud. Depending on their marketing objectives and strategies, they may not need 10 years' historical data in Marketing Cloud, which could reduce their storage needs and costs.
What time of day are the API calls made is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affect how data is imported or processed. Whether someone needs to be notified if an error happens on import is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affect how data is imported or processed. References:
https://help.salesforce.com/s/articleView?id=sf.mc_overview_large_data_extensions.htm&type=5
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/using_the_rest_api.htm

NEW QUESTION # 107
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

A. Data View Export with every send
B. Platform Events API
C. Data Retrieves on the Send Object
D. Event Notification Service

Answer: D

Explanation:
Explanation
To get real-time updates on transactional email metrics, such as Sent and Not Sent, Northern Trail Outfitters should use Event Notification Service. Event Notification Service is a feature that allows marketers to receive real-time notifications of email tracking events via webhooks or APIs. Event Notification Service can help marketers monitor and troubleshoot transactional email sends and ensure compliance with legal obligations.
References: https://help.salesforce.com/s/articleView?id=sf.mc_es_event_notification_service.htm&type=5

NEW QUESTION # 108
What is a correct statement about Send Log data?
Choose 3 answers

A. Can be added to a standard data view.
B. Can be incorporated into standard reports.
C. Can be included in measures and filters.
D. Can be accessed via Query activities.
E. Can be stored for a set period of time.

Answer: C,D,E

NEW QUESTION # 109
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers

A. How will Marketing Cloud and the database sync up?
B. Will new users have an "Email ID"?
C. What will be used as Subscriber Key?
D. Whatpublication lists will be used?
E. Will the company need a custom preference center?

Answer: A,B,C

NEW QUESTION # 110
......

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